Recommendations
Yahoo’s organizational structure and culture has indicated key problems that has led to its failure. Despite having good goals, missions and visons, the company needs to focus on the employees, the culture and structure of the organization. First, Yahoo needs to adopt a structure that will increase inclusivity among the employees, reduce bureaucracy, and enhance innovation. A good structure will increase efficiency in the organization, enhance the work environment thus increasing performance. Second, the culture in the organization is non-existent. Yahoo has had a significant change in leadership thus ruining the culture of the company. It is imperative that the company gets a stable culture that will transform the beliefs, attitudes, values, and practices in the organization. The culture should promote a spirit of cohesion, growth and innovation among the employees too. Additionally, Yahoo should also adopt a leadership and management style that is transformational. Employees need the support, recognition and direction of their supervisors. This support increases the confidence and perception of being valued in the company. When employees develop a positive attitude towards their company, responsibilities, and leaders they have better morale and motivations towards achieving success. More so, organizations are a social system which depend on group and teamwork to achieve success. Thus, Yahoo needs to develop a team culture that fosters horizontal communication and positive relationships in the company. The managers should interact with the employees to hear their ideas and strategies about projects. Additionally, they should communicate effectively with the employees and share ideas too. This collaboration builds employees morale and creates a favourable work environment. Yahoo company should also have better retention strategies to facilitate maintaining talent in the organization. The company could increase salaries for certain projects, offer cash or holiday rewards for successful innovations in the company or develop recognition awards for best performing employees in the company. Such strategies are essential in building morale and motivation and also creating a competitive culture within the organization.