The strategic position of Siemens is competitive it is about being different and choosing to compete differently from its rivals. Strategic position in the corporation revolves around the center on the right goals, setting benefits for customers that are different from competitors, building a distinctive value chain, accepting tradeoffs, developing joint activities that enforce each other, and establishing solid relationships with customers. Center on the right goals focuses on long-term return on investments. The company’s primary goal is to create unique products that will change the world and how customers view Siemens. The company expects the products to generate profits because they are satisfying customers’ needs. Siemen’s has created products that are unique and which customers are willing to pay for. The company’s unique products are computed tomography and molecular imaging for healthcare providers (Siemens, 2020). The strategy of offering superb products has created economic value for Siemens. For instance, Siemens accumulated revenue of 14460 billion euros from its health liner products in 2020 (Siemens, 2020). The company has set benefits for consumers different from those of its rivals. For instance, Siemen’s digital solutions reduce costs and enhance customer sales (Siemens, 2021).
The value chain at Siemens is distinctive. A distinctive value chain is where companies conduct different activities than competitors or perform the same actions differently. Siemens has an additive manufacturing process that allows flexible manufacturing of components containing new topologies with less weight and material (Siemens Sustainability Report, 2020). The tradeoff is where an organization foregoes some product features or services to be distinctive from others. Siemens has separated some of its sections as a separate business in what is known as a spin-off. Spin-offs increase returns for shareholders because independent corporations can focus more on products and services. The spin-off of Siemens has benefitted the company by reducing its liabilities and equities by 123 897 million in 2020 (Siemens, 2020). Siemens company has developed joint activities that enhance each other.