The fascinating fact about the life cycle of a car is that it begins in a factory and ends in a factory. The initial stage in the life cycle of a vehicle is introducing the car into the market. A car is introduced in the market after being developed in the factory. Before discussing the introduction of the car, it is vital to take a quick look at product development. The team responsible for the design comes up with a unique design to impress the consumers. After acquiring the materials needed, which is a combination of metals, plastics, rubber, glasses, and other necessary additives required, the materials are assembled by a team of experts to form a functioning product. Although some manufacturers will insist on using new parts for a car, most cars are made with a quarter of the parts comprising of recycled parts. After the cars are completed, they are transported to the dealerships, where the consumers can access them. Sending the vehicles to the dealerships initiates the life cycle of the car. At the introduction stage, the manufacturers do a lot to ensure that consumers have noticed their car. The manufacturers apply different advertising strategies, including coming up with a campaign that will help the car create a mark in the market. The advertisement may be done through different media, sales promotion, and many other formats. The advertisement is meant to make the consumers fall in love with the car and buy it. After a car has made it in the market, its demand increases, making it popular. The introduction of a new car in the market will impact another car. The translation of this concept is that the successful introduction of one car in the market will lead to another car being pushed out of the market or its demand reducing drastically.
The success of the introduction stage propels the car to the next stage. During the growth stage, the manufacturer starts realizing profit because the car has already been acknowledged and accepted by the consumers and is in high demand. The most practical and logical strategy for the manufacturers or the dealership is to continue with the marketing strategies that propelled the car to glory in the market. It is also practical to check the strategies that did not resonate with the consumers in the first stage and withdraw them. At this stage, demand for cars will continue to increase (Ahmadi, 2019). The increase in demand will increase production.