- Variety – The company Doritos is among the leading snacking company that has over time invested in having a variety of tortilla chips with different flavors. With this variety, the company continues to appeal to its large audience across different demographics.
- Marketing – The organization has heavily invested in its advertising, especially by using the super bowl competitions. Over a long period of time, the organization was able to release creative marketing commercial that created buzz and went viral too hence making the organization remain relevant even in the face of a variety of competition.
- Customer defined marketing. The organization went on to involve its customers in the creation of advertisements. This followed the invention of Crash the Super Bowl competitions, which allowed the company to engage with its clients by having them create their own Doritos adverts and they warded the winners. These user-generated adverts ensure that brand loyalty increases just like its engagement.
- Consistent success in Super Bowl commercials. The organization first participated in super bowl commercial competitions in the year 1995. Ever since, the company has ensured that they appear in the super bowl competitions every season. This consistency cannot be undermined as it has helped immensely to keep the company’s engagement right.
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