Bases for differentiation
Siemens’s base for differentiation is in its products and services. The corporation provides consulting services in clinics which involves extensive training and solutions in services. Clinical consulting services support customers in care of continuum in identifying diseases, treating illnesses, and giving care to patients after treating diseases. (Siemens, 2020). Products from the company have also attained differentiation because they have features that use innovative technologies. For instance, SIMATIC IOT2050 connects cloud computing within company information technology and production (Siemens, 2020). Brand differentiation has helped the company gain a competitive edge and set it apart from competitors.