Siemens has created customer value for Mendix customers by prioritizing the quality and benefits of Mendix. Mendix software is a high-quality, low code platform with application governance, multi-device, and multi-channel features. The software also has benefits to customers. Mendix has central application management, enabling information and technology experts to manage maintenance, security, and documentation in one location (CompareCamp, 2021). Mendix is also a single-click deployment software. It only requires one click for software to be launched (CompareCamp, 2021). The quality and benefits of Mendix create customer value which attracts more customers to the service.
An innovation culture is a culture that supports thinking that is creative to generate economic and social values from knowledge, thus producing new products and services. Siemens has created an innovation culture by embracing research and development in its operations and services. Siemens invested 4.6 billion euros in research and development in 2020 (Siemens, 2020). The company has invested in research and development in smart infrastructure, mobility, and healthineers. Research and development at smart infrastructure address decarbonization and make energy markets digital. Mobility research and development focuses on making infrastructure more intelligent to improve return on investment from consumers. In Siemens, healthiness research and development focuses on providing innovative solutions that are sustainable to customers.