Marketing Perspectives
Business marketers offer goods and services to the most significant market. The total money value of business markets surpasses final customers (Hutt & Speh 2021). Business markets record a high revenue because, before customers purchase products, many businesses to business transactions are done. Siemens has a more significant market share because it engages in business-to-business transactions before goods finally get to consumers. At Siemens, customers purchase many goods, thus generating high revenue for the company. In 2020 September, the company’s backlog orders were 70 billion euros from its business to business customers (Siemens, 2020). The company manages to record high profits with bulk orders.
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