This is a strategy where my websites appear in search results when people search for products on my website or are close to the same based on the words used in the search engine. This is a great way to increase traffic to my website. This strategy is excellent and relevant for my business since when writing descriptions for products on my website, I will use keywords that people use to search, and this will help me appear in the top searches in the search engine results. I would implement this strategy by ensuring that every description, not the cloth or item on my website, uses at least two or three keywords that people use to search the web for clothes.
(b)
Social and ethical issues in SEM
SEM is a borderless operation used worldwide, but some ethical and social issues still relate to this strategy. Using SEM strategy is great, but it is important to look into social issues. It is unethical to copy another person’s ad word to word to use it for advertising one’s business. It is also not ethical to create misleading or misleading ads to customers to get traffic. These are some of the social issues with SEM.