Chapter I
THE PROBLEM AND ITS SETTING
Introduction In this research, the researcher will be able to know the new and coming products of Adidas. It can also help the buyers to know what product are the best for them. Adidas are good items for people who likes sports because Adidas is a store for people who is into sports. This research can also help people to know the details of the new Adidas product that can help the buyers to move and run fast without hurting their feets. The new Adidas can also bring or use anywhere. According to BusinessInsider, Adidas is in trouble.
Sales have been falling in the North American market for the past three years, and investors are beginning to question the CEO’s performance, The Wall Street Journal reports. Theshow more content
Adidas marketing strategy
Adidas promotion strategy
Adidas is a company where Originality meets Actuality. It is fascinating to read about and study as it is very dynamic and has seen major growth since its inception by two bothers, Adi and Rudolf Dassler, in 1948. Soon after it went public, Rudolf Dassler left Adidas to establish Puma, which is still Adidas rival. Headquartered in Germany, with a global presence, it has established its mission to be a Global leader in sporting goods industry (Datamonitor). Later you will read about its vast market share and goals to further expand in the international market.
Adidas is in the market for sporting goods and sporting lifestyle. It divided its brand into three categories with separate focuses in 1990. This was their method of segmenting the market and targeting consumers with different interests. The three groups include: Adidas performance, Adidas Originals, and Style Essentials (Annual
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