Overall performance standards –the core objective of the plan is to maximize the sales of IKEA products, thus increasing the profitability rates of the company; this, in turn, enables the company to gain a larger market share than the competitor. Since IKEA has produced quality products, customers feel they value their money whenever they transact with the company. Therefore the customers will conduct a day-to-day transaction with the company due to loyalty.
Product performance standards –the furniture from the company has the specific features and qualities as required by our esteemed; on the other hand, the company makes good contact with the customers and does inform them of the new product development.
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