My eCommerce business involves the online sale of top brand clothes from significant clothing companies, shoes, and accessories. On the e-commerce website, customers can choose what they want and order it or call to order then delivery is made for them. There is an option of paying for the product after it has been delivered, a move aimed at increasing trust with customers. The online business serves customers across the country, with deliveries being made 24 hours or less after the ordering. For this type of business, digital marketing is not a choice. I use a combination of different strategies at different times of the year.
2. Marketing strategies.
Search Engine Marketing
This is one strategy that I would utilize fully to increase traffic on my websites and convert these clicks into sales. SEM is a digital strategy that involves paying for ads to appear in searches and other websites, which, when clicked, will direct the visitor to my website landing page. This strategy will help increase the number of visitors to my websites as some of these visitors will buy from m website. This marketing strategy is the fastest way of driving traffic to a website. Since I will pay per click, I will help in optimizing my advertising budget and, at the same time, increasing traffic to my website. This strategy is relevant o my business because many people go to search engines to search for trending clothes and accessories for different occasions. With this in mind, I will have my ads with keywords that people might be searching mostly; thus, my website will appear as the first option once they search. With the appearance of my websites in the first results, they will click to see what I have to offer, which will make some of them buy directly. I would implement this strategy by looking for the best-paid ads dealer and getting to know the keywords in the fashion industry that people are using widely and mostly to search then have my adverts use these keywords.