Organizational purpose
Monster Beverage’s mission statement is “to satisfy consumers’ needs for superior quality and great tasting, healthy, natural and functional beverages.” The company’s mission is customer satisfaction, and it does this through engaging in the development, marketing, sale, and distribution of energy drink beverages and concentrates. The company’s vision for the future is to keep innovating and satisfying its customers’ needs. It innovates products aimed at fulfilling the customers’ quest for quality. The future for the company is to keep innovating products and developing high-quality innovated products for its customers for a hundred percent satisfaction. There are various objectives of the company; however, one of the most critical is to fulfill the customers’ need for a high-quality product worth their hard-earned cash. The other objective is to maximize the company’s revenue stream while maintaining the quality of its products. Monster Beverage Corp’s fundamental values include; relentlessly innovating, approaching the world with intelligence, putting Customers and Candidates first, and the core value, which is respect for human rights. All the aspects define the company’s purpose.