Marketing plan of IKEA

Marketing plan – IKEA

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            Generally, marketing strategy involves the overall planning, which is mainly aimed at reaching the prospective consumers in the market and turning them into customers of the company product and services. Mainly, IKEA’s strategy contains the business data concerning the targeted market, the brand message regarding the furniture, and the value proposition. It also involves setting the right expectations of the company; building the team to execute the strategy and secure resources; communicating the plan; build-out timeline of implementation and the various task involved in each case; setting up a way to track the performance; monitor and check the progress regularly; be in a position to be flexible to the ever-changing environment, and at the end be able to communicate the results.         

            In an attempt to implement the marketing strategy at IKEA, the organization has ensured that they employ more qualified artisans into their workforce to reach more considerable market coverage. On the other hand, the company should grant every artisan the power to make decisions where necessary, for instance, decisions concerning market prices of furniture (Jonsson & Foss, 2011). The company has set a market plan of being the most sustainable company globally due to its environmentally friendly products like zero-emission fuels by 2040 and even the energy-saving bulbs.

            The company in its system makes good use of the internal marketing activities by first offering training activities to the newly employed staff on how the company operates the safety and security rules of the company, thus enhancing sustainability (Laurin & Fantazy, 2017). The staff is considered to be the first customer of the furniture products. Therefore the company urges all the staff to be the first stage of the marketing strategy. Therefore they are always required to promote the company through the purchases and make awareness to the outside customers. Internal communication is always the critical factor to consider when doing a marketing plan; each department should be assigned to implement the strategy.

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