Marketing Mid Term Exam

Marketing Mid Term Exam.

  1. What aspects of marketing change when promoting a product vs a service?
  2. Product marketing involves the identification of a market where goods can be promoted to generate sales, while service marketing involves the promotion of services offered by a company.
  3. Product marketing aims to fulfil customers’ needs, while service marketing seeks to form relationships with the customers to offer solutions to their problems.
  4. In product marketing mix involves the 4 PS, which are place, price, product, and promotion. In comparison, service marketing involves the 7 Ps: product, price, promotion, place, packaging, positioning, and people.
  5. Product marketing involves tangible advertising goods, while service marketing involves intangible services.
  6. In product marketing, the delivery of products is when customers receive their goods, while in service marketing, the delivery is done when customers are availed of their needed services.
  7. Product marketing involves a rapid response, while service marketing involves a slower response.


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