Marketing Audits sampled summary

Marketing Audits 

            Through the various auditors employed, the company will monitor and evaluate the plan’s performance by ensuring that there is no deviation from the set objectives; and if there is a deviation, what corrective measures are put in place to rectify the problem. The body responsible for this audit process is the IKEA Group; they are responsible for evaluating how IKEA product performs in the market compared to competitors (Bogren,2014). In an instance of deviation from achieving the marketing objectives, the company takes corrective measures through the assistance of a product quality deviation leader, which will ensure the quality is achieved by making sure the production department makes the right items to the market. In most cases, after a long period of the plan’s implementation, it is advised to change the scope before the competitors realize your survival technique. Therefore the company plans to adjust the aftersales service programs.

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