Crisis Communication Plan
Crisis Communication Plan
The crisis is not a situation to anticipate when it can happen. Individuals can be tempted to think that a crisis can’t occur, but it can occur at any time. The most important thing is thorough preparation since when a crisis occurs, the response effectiveness determines the magnitude of the damage. Moreover, this crisis communication plan is supplemental to the fictional town of Bobsville.
This is to offer support to the accurate information provision on facilities arrangement, safety, community’s image along with its organization as well as its citizens to target the audiences in a manner that is timely.
To be perceived by the news media as an organization that is community focused that cares about its students as well as employees and stakeholders genuinely.
These include the entire communication complex i.e cable broadband,radio station and the telecommunications,the sheriff,the emergency manager,the investors,the general public ,the partners , the social media followers,employees,Board of Trustees,Area School Boards,Administrators,Employees,County Commission and The Local City Councils,stakeholders(Community members,General Public and Taxpayers),students both commuting,on-campus and online,legal representation,vendors and suppliers,Chambers of Commerce,Education Center Administrators,Foundation Board of Directors,competitors ,children’s parents at the Child Development Center,Education Consortium Members,local and the states news media.
System for notifying key publics
The following is the preferred approaches to reach out to the aforementioned stakeholders/key publics in the fictional town of Bobsville alongside the parties that are responsible for reaching them.Further,one or more hybrids of the system can be considered depending on the crisis.The list is not a hard as well as fast rule.Its just a guide which is made purposely to help the Bobsville town crisis communication team to leave no stone which is unturned.
Public Relations Director
Institutional Advancement Executive Director + the Crisis Communication team
Education Center Administrators +Administrators
Email through the list of the President’s Staff;Text;Phone
Board of Trustees
Local and the State’s News Media
Public Relations Specialist
The Local City Council and the County Commission
Area School Boards
Civic Groups(Community Leaders)
Stakeholders i.e Community members as well as the General public and the Taxpayers
Bobsville Town Website;News Media;Paid Social Media
Bulk Texts;Social Media;Email;Bobsville Town Website and Campus Intercom
Campus Intercom;Bulk Text;Email
Child Development Center Director
CDC children Parents
To Be Designated at times of crisis if necessary By the Director
Vendors and Suppliers
Crisis Communication Team members
The following will be the team members of the crisis communication. The order shows will will be in charge of service in case some are absent.
Public Relations Director (lead) o: (628) 792-8309
Public Relations Specialist (back-up lead) o: (670) 792-9507
Video Coordinator o: (920) 792-9254
Webmaster o: (720) 792-9541
Administrators Director o: (620) 786-1431
Operator o: (920) 792-9605
Child Development Center o: (520) 792-9246
Depending on the crisis scope,representatives from the organizations below may also be considered.
Bobsville County Health Department
Local Government Officials
Legal Counsel-Caroline Edgar
Local Law Enforcement
Education Center Administrators
Advisory Board Members
List of Emergency Personnel and Local Officials
KBI-922 452 1245
American Red Cross-924 78 9900
Bobsville County Sherriffs Office-987 2342
Bobsville County Health Department-445 8900
Environmental Protection Agency-900 667 5555
Poison Control-889 666 8900
EMS and Great Bend Fire-778 856 9034
Utilities Electric-890 678 5643
Bobsville Highway Patrol-907 567 4444
List of Key Media contacts
The Public Relations Department will maintain the media list.The lists are viewable through the group of Outlook contacts.
The major media entities through which fictional town of Bobsville maintains relationship include ;
Polar Rock Radio
Eagle Radio and The Great Bend Post(Jonson Ebsin and Erick Redonda)
KSN(Joseph Gidsernon is the beat reporter)
This has provided new faster ways to reach constituents by the college.
Crisis Communications Control Center
The control center will be the Public Relations Department Offices at P-133.The Administration building will also offer a back up control center.
The necessary equipment are contained already in the control center.However, if there has to be a necessity to establish a new control center, the following is what will be needed.
Emergency Plan Copy
Powerpack/generator and extension cords
Paper,pens and pencils
Haupt, B., & Azevedo, L. (2021). Crisis communication planning and nonprofit organizations. Disaster Prevention and Management: An International Journal.
Ozanne, L. K., Ballantine, P. W., & Mitchell, T. (2020). Investigating the methods and effectiveness of crisis communication. Journal of Nonprofit & Public Sector Marketing, 32(4), 379-405.