A Campaign for animal protection

Campaign for animal protection

Project background

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Animals are living around us even though perceiving in an urbanized world is increasingly difficult (Ahmed et al 2021). Existence of animals serve us, brought in factory farms to life, inbreeding where they are poked routinely exploited and prodded. Out of this exploitation is where protection of animals is born. Line of defense in the non-human World is brought by animal protection. Protection of animals generalizes industrial reduction, elimination, and prevention of animal harm by humans. Animals need to be protected because science demonstrates that animals are aware, intelligent, and sensitive that it has been believed before. They have an influential role in the biosphere and ecosystem, making earth life for humans possible and protecting animals help safeguard future species.

Project Objective

The project aims to protect animal perceptions and status, from those that can be used for human benefits to those whose rights are respected as sentient individuals. The campaign will sensitize the decrease of practices supported by the public on animal abuse to the point where people see it outlawed. Its aim at decreasing demands trials involving the use of an animal to an end it cease from commercially viable.

The audience

Primary target audience: Advertising manager aged 30 to 49, although not the one playing the role of animal protection but will present the campaign to the nonprofit client.

Secondary target audience: nonprofit clients age 18 to 60

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